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Essential modifications included:
Last year, I was sitting in this elegant office in Riyadh (you know, one of those places with the floor-to-ceiling windows and extravagant modern art), nodding along as an agency assured me the world. Six months and 50,000 SAR later, our traffic had increased by a disappointing... wait for it... 3%. Not exactly the return I was expecting! ♂️
A few weeks ago, a apparel company consulted me after wasting over 150,000 SAR on platform promotion with minimal returns. After restructuring their strategy, we achieved a six hundred thirty-one percent growth in advertising efficiency.
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Powerful techniques included:
The most successful Saudi brands recognize that people don't think in terms of channels. My banking client experienced a 76% increase in potential customers after we connected their formerly disconnected touchpoints.
Using extensive testing for a meal service customer, we found that promotions presented between evening hours dramatically outperformed those delivered during typical peak hours, producing one hundred sixty-three percent better purchases.
I smile when clients tell me they're using the "latest" digital marketing strategies but haven't changed their tactics since 2022. The digital landscape has evolved dramatically in just the past 12 months.
After considerable time of disappointing results in the Kingdom, their enhanced approach produced a three hundred twenty-four percent improvement in sales percentages and a substantial rise in typical purchase size.
I'm running a small business gathering in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share insights over some good Saudi coffee!
For a shopping business, we implemented a hybrid strategy that integrated technological advancement with traditional value of personal interaction. This technique improved client happiness by over one hundred sixty percent while generating activity optimizations.
During a marketing workshop in Eastern Province last month, I was astonished when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on hustling students, but professional certification and expertise matter enormously in this field.
Important scheduling insights included:
After my costly education in what DOESN'T work, I've realized that finding the top marketing partner isn't about who has the most elegant office or the slickest presentation. It's about results, communication, and grasping the unique Saudi market.
Successful methods included:
For a hotel brand, we identified that literal conversion of their global search terms resulted in highly unproductive costs. After applying a regionally-specific search term technique, their cost per acquisition dropped by over seventy percent.
Key considerations:
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